Your website is your brand, your online presence, and in many cases, one of the first interactions you have with future customers. Got something that looks like it was built in 1994...you're missing out big time and your leads and prospects will shop elsewhere.
Build something beautiful that they remember...they'll come back to you when they're ready to buy. Now, there's more to it than that, your offer is key, as is your pricing, but a well designed site is going to tell your prospects that you mean business, are professional and care about your businesses image.
Speed matters. If a web page takes longer than 3 seconds, 87% of customers will click away. Every 100ms delay in load time costs money. Amazon worked out each 100ms was worth billions of dollars to them. Great news is we have the fastest page builder on the planet.